Privacy policy

On this page

1. Who we are
2. Information we collect
3. How we use information
4. Shopify and other recipients
5. International processing
6. Marketing
7. Cookies and similar technologies
8. UK privacy rights
9. US privacy rights
10. Data retention
11. Security and children's privacy
12. Changes to this policy
13. Contact

Responsible business

Who We Are

Bella Rose London is an online women's clothing and footwear store operated by Captivo Commerce LLC, the business responsible for personal information collected through this store.

For privacy questions or requests, email us at info@bellaroselondon.com. This business address is for business correspondence; please contact us before sending a return, as the return address may differ.

Your data

Information We Collect

Depending on how you use our store, we may collect:

• Contact and delivery details: name, email address, telephone number, billing and delivery addresses.
• Order details: clothing and footwear sizes and other options selected, order history, delivery and return information.
• Payment and transaction details: payment status, payment method information provided by payment processors, refunds and fraud risk signals. Payment providers process card details; we do not directly store full payment card numbers.
• Account and preferences: account details, saved preferences and marketing choices, if you create an account or provide them.
• Communications: messages, support enquiries, reviews and information or photographs you voluntarily provide when seeking assistance with an order or return.
• Device and usage information: IP address, browser and device details, approximate location derived from an IP address, pages viewed and interactions with our store. Some of this information is collected through cookies, pixels and similar technologies, subject to your choices and applicable law.

We obtain this information from you, from your use of the website and from service providers involved in transactions, delivery, fraud prevention and website operations.

Purposes

How We Use Information

We use personal information to process payments and orders; deliver women's clothing and footwear; provide customer service and sizing assistance; manage returns and refunds; send service messages; maintain and secure the website; detect fraud and handle payment disputes; meet legal and accounting obligations; and, where permitted, analyse site performance and send marketing communications.

For UK customers, our legal bases under the UK GDPR are:

We consider the effect on individuals when relying on legitimate interests. You may object to processing based on legitimate interests by contacting us. You may withdraw consent at any time; withdrawal does not affect processing already carried out lawfully.

Sharing

Shopify and Other Recipients

Our store uses Shopify for hosting, checkout and order management. We may disclose information to payment processors, delivery and fulfilment partners, customer service and email providers, fraud prevention providers, and analytics and advertising providers where those services are used and permitted. Each receives information relevant to its services, such as contact and order details for a delivery provider or technical identifiers for an analytics provider. We may also disclose information to customs and logistics providers where an international delivery requires it, or when required by law.

Shopify also processes information as described in its Consumer Privacy Policy. You can learn about choices relating to Shopify's processing through the Shopify Privacy Portal.

Transfers

International Processing

Captivo Commerce LLC is based in the United States. UK customer information may be accessed or processed in the United States and in other countries where our service providers operate. Privacy laws in those countries may differ from UK law. Where a restricted international transfer is subject to UK GDPR, we use a lawful transfer mechanism or appropriate safeguards as required, depending on the recipient and transfer. Contact us to request information about the safeguards applicable to your information.

Your choices

Marketing

If you sign up for marketing, we may send product and promotional messages in accordance with your choices and applicable law. You can unsubscribe from email marketing using the link in a message, or contact us. Where applicable, you can opt out of marketing texts using the instructions in the message. Opting out of marketing does not stop essential order, delivery or customer service messages.

Tracking

Cookies and Similar Technologies

Essential technologies support the cart, checkout, security and other necessary store functions. Other technologies may help remember preferences, measure site use or support advertising. Where UK law requires consent for non-essential cookies and similar technologies, we seek consent before using them. You can change available preferences through our site's cookie or privacy controls. Your browser may also let you block or delete cookies, although some store functions may then be affected. See our Cookie Policy for details.

Where applicable US law gives you a right to opt out of certain sharing or targeted advertising, visit our Cookie Policy, select “Change cookie preferences” and disable Marketing cookies. You can also contact us at info@bellaroselondon.com. An opt-out request does not prevent processing that is needed to complete an order or provide requested services.

United Kingdom

UK Privacy Rights

If the UK GDPR applies to you, you may have the right to request access to or correction of your personal information; request its deletion or restriction; receive certain information in a portable form; and object to processing based on legitimate interests or for direct marketing. You can withdraw consent where we rely on it. These rights are subject to legal conditions and exceptions.

You may object to direct marketing at any time. To make a request, email info@bellaroselondon.com. We may need to verify your identity before responding. You may also complain to the UK Information Commissioner's Office at ico.org.uk.

United States

US Privacy Rights

Depending on your state of residence and whether a particular law applies to our business, you may have rights to know about, access, correct or delete personal information; receive a portable copy; and opt out of a "sale", "sharing" or processing for targeted advertising. Some states also provide rights relating to certain profiling or sensitive information. We will not unlawfully discriminate against you for exercising applicable rights.

You can submit a request by emailing info@bellaroselondon.com or calling +44 7520 652705. To opt out of applicable advertising data sharing, visit our Cookie Policy, select “Change cookie preferences” and disable Marketing cookies, or contact us. We will honour applicable legally recognised opt-out preference signals where required. We may verify your identity, and authorised agents may submit requests where permitted by law. If we deny a request, you may contact us to ask for a review where your state's law provides an appeal right.

Storage

Data Retention

We retain personal information for as long as reasonably needed for the purposes described above. The period depends on the type of information and why we use it: order and payment records may be kept for tax, accounting, dispute and consumer protection requirements; support communications for resolving enquiries or claims; and marketing preferences for administering your choices and demonstrating compliance. We also consider applicable legal retention duties, potential claims and security needs. When information is no longer needed, we delete or anonymise it where appropriate.

Protection

Security and Children's Privacy

We use reasonable organisational and technical measures to protect personal information. No online system is completely secure. Our store is intended for people shopping for women's clothing and is not directed to children. If you believe a child has provided information to us inappropriately, contact us so we can review it.

Updates

Changes to This Policy

We may update this policy to reflect changes to our services, practices or legal requirements. We will post the current version here with its updated date and provide additional notice where required by law.

Who we are

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