About us

Dressed for the life
you’re about to live.

Inspired by the women of London: the ones who make a rainy Tuesday look like a moment and a Sunday market feel like a runway. We put together a wardrobe for exactly that feeling, wherever you are. Welcome, you belong here.

Where it started

Bella Rose began
with a simple wish.

That getting dressed should feel like the best part of your day, not a problem to solve. We kept scrolling past clothes that were too basic, too loud or too expensive for real life.

So we started choosing the pieces ourselves: easy to style, flattering to wear and priced so you can actually enjoy them.

  • FreeUK & US delivery
  • 30 daysTo change your mind
  • 6 to 9Business days delivery

How we choose

Would we
wear it ourselves?

That is the question we ask about every piece. It has to be something we would happily wear to work, to dinner and at the weekend. If it is not an easy yes, we leave it out.

How it works

From our edit to your wardrobe.

  1. Step one

    You find the one

    Browse our latest pieces and check the size guide on every product page.

  2. Step two

    We get it ready

    Your order is processed within 1 to 3 business days.

  3. Step three

    Tracked to your door

    Once it has been dispatched, you receive a tracking link by email. Delivery takes 5 to 6 business days and is always free, so 6 to 9 business days in total.

  4. Step four

    Love it, or send it back

    Not quite right? You have 30 days from delivery to return or exchange unworn items. Standard return postage is paid by you, and faulty or incorrect items are always free to return.

How we work

Chosen with care,
sent to your door

Orders are dispatched from our international fulfilment partners. This helps us keep our prices fair and our range fresh. Delivery is free, fully tracked and normally takes 6 to 9 business days.

Business information

Bella Rose London is owned and operated by Captivo Commerce LLC.
30 N Gould St, STE R
Sheridan, WY 82801
United States

Email: info@bellaroselondon.com
Phone: +44 7520 652705
Customer service: Monday to Friday, 2pm–11pm UK time

What we promise

Four promises,
on every order.

  1. 01

    Free delivery, always

    Every UK & US order is delivered free, with no minimum spend.

  2. 02

    One price, no surprises

    The price you see at checkout is the price you pay.

  3. 03

    30 days to change your mind

    Return or exchange unworn items within 30 days of delivery, sale items included.

  4. 04

    Real people, ready to help

    Email or call our customer service team for assistance.

A note on our range

New pieces,
every season.

Our range changes with the seasons, so some pieces come and go. If something catches your eye, have a look at the size guide and make it yours.

What we want for you, honestly.

We want you to open your parcel and smile. We want it to fit the way you hoped. We want your friends to ask, “Where did you get that?”

So go on. Put it on, catch your reflection, and walk out like the city is yours. Questions? Just contact us.

You look wonderful, by the way.

Shop the collection